1. Strategy
The training plan must follow the strategic direction of the organisation (with some flexibility thrown in) then, by keeping in line with the corporate plan, you can increase your training effectiveness by saving valuable resources from irrelevant training.
2. Stay close to the corporate brand
Whatever your customer-fronting staff say and do must match the values of your brand, and effective training should help develop those characteristics.
3. Ensure everyone knows the objectives
Before you implement a new development programme, make sure everyone involved understands the objectives and what they are supposed to learn. Then you will face less resistance and everyone gains more benefit, increasing your training effectiveness.
4. Measure.
If possible measure the impact of training against sales or service objectives; the training professionals you hire should be able to help you identify the results and how they affect the bottom line.
5. Behavioural change
A positive change in behaviour does not happen through a one-off theory session, it takes constant coaching by line managers, so they need to be trained in ways to get the best from their staff.
Review the effectiveness of training you have done before and consider different ways of delivering training, check out new approaches and the ways in which other industries deliver training. And above all, make sure the professionals you hire are totally focussed on what YOU need to achieve.
If you would like further advice on improving training effectiveness, we can advise on training strategies as well as delivering specific training courses. Please call us on