Compromise - only if it's reasonable to do so
Assertiveness is about win-win and sometimes you need to give a bit in order to move forward. However, there are times when you will want to stand your ground because the issue is really important for you.
Open - and be honest
People respect honesty in others and you are far more likely to get what you want or be able to negotiate to a win-win situation if you are open and honest.
Negotiate - firmly and wisely
Negotiation is all about knowing what your final 'move away point' is, however you should move to that in small steps as that means you may achieve more than your lowest expectations.
Fair - to you as well as others
Being fair in all that you do will mean that others have respect for you.
Innovate - don't wait for others - or fate!
Always look for new ways of doing things and, wherever possible, be keen to implement those new ways, especially if they save time and / or money
Direct - and clear in your speech
Avoid waffle and long rambling sentences as this will turn people off and you are far less likely to get what you want.
Expressive - show your feelings when appropriate
It is OK to let people know how you feel about things - not in such a way that comes across as aggressive, such as shouting, rather to say 'when you say / do that, it makes me feel angry / uptight / stressed' depending on the circumstances.
Non-verbal - use your body language positively and beware of hidden messages
Body language can speak volumes, especially to someone who is keen in their observation. Make sure your body language matches your words so that your communication comes across as authentic.
Chance - take risks
Be prepared to take risks at times. Dealing with people can always be risky, however sometimes taking that risk can add something special to a relationship.
Empower - everyone!
Using all these tips will enable you to empower yourself and everyone that you come in contact with.